What advertising industry has learnt from the biggest online Ad fraud is of the need for more blockchain based Ad Networks like AdsUnlock.
White Ops, the digital advertising security flagged a bot named Methbot for monitoring automated web traffic. It started off by generating low-volume traffic until September 2016.
They notice suspicious activity in September where the bot was generating aggressively growing web traffic. Within weeks of this information capture, the activity of impressions of the bot seemed to have increased at a flabbergasting rate, across platforms producing 3 to 5 billion bid requests per day, making its creators $3-$5 million/day.
To date, Methbot is the largest discovered instance in the history of digital advertising fraud in the world.
Peek into The Methbot ad fraud:
- Methbot selected premium domains and created counterfeit pages that resembled the original URLs.
- Using standard advertising practices, the bots requested video ads from ad networks.
- A bot farm then produced fake views and ad clicks.
How did Methbot fool ad networks
Google explains that they use both manual and algorithmic analysis to detect and prevent Ad Fraud. They claim that the vast majority of invalid clicks on AdWord Ads are caught by online filters. These filters are constantly being updated and react to a wide variety of traffic patterns and indications of click fraud attacks.
Facebook claims to do a few things to reduce the risk of abuse from invalid clicks and help improve your ad performance like capping the number of times any ad is shown to a person, regardless of whether they click on the ad.
We believe Methbot’s fraud was able to go undetected because it was very smart. A complex infrastructure was made AFK13 which could easily fool programmatic advertising networks. The fraud detection mechanisms were basic for these networks and this is rarely disclosed to advertisers. Which is why a dire need for transparency is required.
How is AdsUnlock addressing these type of frauds?
This is where blockchain technology is incorporated into our system of advertising to give power to a centralized, fully traceable ledger of advertising transactions, making the whole system transparent to both advertisers and publishers.